Based on the above question, an appointment was scheduled after which Designstar was allowed to devise a presentation for the sales shelves. Various design concepts have been made for the cappers (the packaging for the flower bulbs). Proposals were also made for the slip cards (the label for the box), the strips that go under the boxes and the banners that are attached to the sales rack.
Within the design it was important to take into account the four main themes: insect-friendly, natural, fragrant and cut flowers. Each theme consists of fifteen different types. Matching icons and colors were devised for each theme. The colors and pictograms were reflected in the designs of the cappers, slipper cards, strips and banners, which makes for a beautiful whole.
Taking into account the above information, two design proposals were made. These proposals were presented to the client by Frylink. After the choice had been made, the proposal was further elaborated and approved.