Last spring fair, Plant Collect introduced a revolutionary new POS concept: the Einstein-based Professor Plantstein from Plantbeeb. The aim of this cheerful concept is mainly to bring peace and unity to the shop floor and to inform consumers at a glance about the characteristics of plants. The linked plant library (Plantbeeb) ensures that consumers can learn more about the plants specifics at home.

To further shape this concept, Plant Collect was looking for a company that could supply the various POS materials featuring Professor Plantstein. Designstar was asked to design and produce these materials.

Choice for the garden center entrepreneur

During the spring fair, a special corner was created where the garden center entrepreneur could view all POS materials. Here they could choose banners, A3 or A4 cards, poly boards and sidewalk signs. Plant Collect can supply all POS materials immediately with the first order, therefor the garden centers can be ready for the new season in the new style. When a garden center places an order at Plant Collect, Designstar immediately starts producing these POS materials.

In addition to the above-mentioned POS materials, Designstar also designed concept-billboards.These billboards are also presented on the exhibition floor. There is a large picture of Professor Plantstein on the billboards, so he won’t be missed in the Garden Center! Together with all the other POS material, this created a beautiful presentation on the exhibition floor. .

We are proud to play a part in Professor Plantstein’s new POS concept. And it has been great fun! Communication about current orders runs smoothly. It is awesome to hear that the Garden centers are just as excited as we are, all in all a great project to contribute to!

John van Oosterwijck B.V.

With an annual production of over 7,000,000 plants, John van Oosterwijck is one of the larger players in the perennial plant market. With more than 35 years of experience in the industry, they know better than anyone how to respond quickly to the ever-changing market....

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