Mathot Plants is a specialist in the Hydrangea Paniculata (panicle hydrangea) and is one of the organizations in the Netherlands with the most varieties. Jesper Mathot came to Designstar with the question of how he could offer his products to the widest possible audience.

Creation, Labels, Pot covers
The pot covers, developed by Designstar, create a gift for the customer, as it were
The pot covers, developed by Designstar, create a gift for the customer, as it were

Different types

The pot covers designed by Designstar have created a distinctive line. Pot sizes 12, 17 and 19 are especially interesting for retailers, so different covers have been designed for these products. The first potcover line was created 4/5 years ago. Jesper then consciously opted for sustainable recycled paper, which was also used for the following lines. Last spring, Designstar developed two new lines for Mathot. For the Dutch market, a more luxurious and classic look of the pot cover has been chosen, and this pot cover has been well received. An intermediate line has been developed for customers in the Eastern Bloc, specially applied to this target group. For this design, fresh and lighter colors have been chosen. Especially in the bare spring, the product sells well through the pot cover. The Hydrangea is then still bare and consists mainly of twigs.

Collaboration

Jesper is very satisfied with the collaboration with Designstar. Because he already had in mind what he wanted in terms of design, he was critical and not immediately satisfied with the first design proposals. Thanks to good communication, several beautiful pot cover lines have been developed for the Hydrangeas.

Conclusion

By developing several lines in the pot covers, the products of Mathot Plants have a larger market. The pot covers add experience and value to the products and therefore lead to a higher purchase and turnover. In this case, the smooth cooperation and rapid switching lead to an end product with added value.

"'Designstar is a reliable partner with whom I like to do business. Thanks to the open communication with the contact persons, the short lines and the quick feedback, all my requests are handled properly and beautiful products have been realized.'"

Jesper Mathot – Owner Mathot Plants
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