With an annual production of over 7,000,000 plants, John van Oosterwijck is one of the larger players in the perennial plant market. With more than 35 years of experience in the industry, they know better than anyone how to respond quickly to the ever-changing market. With this knowledge, Oosterwijck decided it was time to introduce their own perennial plants to the market through a unique concept. For this, Oosterwijck sought a new concept name and a distinctive brand identity. This was a great challenge for Designstar!

Theme Colours Linked to Seasons

During the initial brainstorming session between Oosterwijck and the designer from Designstar, the first proposals were created. These proposals were then presented to Oosterwijck through a brochure. A striking element of the concept is the theme colours, which indicate the best season or location for each plant. Additionally, a special icon in the upper right corner of the label distinguishes the different plants by their unique characteristics. These are handy and user-friendly features for the consumer.

Collaboration

The communication between Oosterwijck and Designstar is smooth, resulting in beautiful products. After designing the labels, Designstar also got to design and produce photo cards, banners, theme cards, and price cards. Moreover, a flyer was created to match the concept, which could be presented at various trade fairs. Photography of the presentation table and various individual products was also taken care of. To support the perennial plant concept, Designstar is currently in the process of launching a completely new website.

Conclusion

By providing all the products above with a consistent appearance, Oosterwijck's perennial plant concept can be distinctly presented. All in all, a beautiful and successful project!

Plant Collect

Last spring fair, Plant Collect introduced a revolutionary new POS concept: the Einstein-based Professor Plantstein from Plantbeeb. The aim of this cheerful concept is mainly to bring peace and unity to the shop floor and to inform consumers at a glance about the characteristics of...

Gebr. Valstar B.V.

Gebr. Valstar B.V. is active in breeding, propagation and production of Calathea varieties. Gebr. Valstar was looking for a new concept that highlights the unique elements of the Calathea with the aim of giving the products a new sales boost.

Inca Orchids

The quality of the product is determined by Inca Orchids through the eyes and hands of the employees who work passionately on a unique series of quality orchids. We wanted to reflect the fact that the orchids from Inca Orchids are unique in the design...

PT-Creations B.V.

For various products, PT-Creations was looking for three unique label lines in various themes, including "By Marleen". A unique design would be particularly important for the “By Marleen” label. This unique line is slightly different from the other lines, but it had to have a...

Florizon Plants

Florizon Plants is a young and dynamic company that specializes in growing visual plants and bedding plants. Tim and Bram, the owners of Florizon Plants, thought it was important that their new website should have a sleek and neat look and that mainly black and...

A. Frylink & Zonen (Export) B.V.

Frylink supplied the flower bulb packaging to two supermarket chains in Switzerland. Because these chains have merged, there was no longer a unity in the presentation of the flower bulb packaging. After all, the packaging consisted of different designs and layouts. In response to this,...

Mathot Plants BV

Mathot Plants is a specialist in the Hydrangea Paniculata (panicle hydrangea) and is one of the organizations in the Netherlands with the most varieties. Jesper Mathot came to Designstar with the question of how he could offer his products to the widest possible audience.