Back in spring, Streng Growers asked us to develop the perfect pot cover for their stunning allium plants. Our brief was to create a design that works as more than just packaging: The new pot covers needed to immediately grab the customer’s attention, highlight the unique qualities of the plant and fulfil a functional role in the sales process, too.

Creation, Pot covers

A creative and considered design process

Full of enthusiasm for this exciting task, we started the design process with a clear vision in mind: We wanted to create a unique and colourful product that would present the allium in the very best light. The design process was creative and considered, with a focus on the following aspects:

· The plant central: The allium needed to feature prominently, with natural imagery of the plant on the pot cover.

· Informative icons: We used easy-to-understand, modern icons as a visual representation of the specific features of the plant.

· Functional design: The tall rear wall of the pot cover grabs the customer’s attention, which makes it stand out on the shelves.

Conclusion

The result of this process was a full line of pot covers that combines a modern aesthetic with added sales value. The colourful, playful design of the pot cover adds appeal when the plant isn’t flowering, striking the perfect balance between creativity and functionality!

John van Oosterwijck B.V.

Perennial Plant Concept

With an annual production of over 7,000,000 plants, John van Oosterwijck is one of the larger players in the perennial plant market. With more than 35 years of experience in the industry, they know better than anyone how to respond quickly to the ever-changing market....

Plant Collect

Professor Plantstein POS material

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Gebr. Valstar B.V.

Rhythm of Nature

Gebr. Valstar B.V. is active in breeding, propagation and production of Calathea varieties. Gebr. Valstar was looking for a new concept that highlights the unique elements of the Calathea with the aim of giving the products a new sales boost.

Inca Orchids

Pot covers in line with orchid colours

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PT-Creations B.V.

Three unique label lines

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Florizon Plants

Website with personality

Florizon Plants is a young and dynamic company that specializes in growing visual plants and bedding plants. Tim and Bram, the owners of Florizon Plants, thought it was important that their new website should have a sleek and neat look and that mainly black and...

A. Frylink & Zonen (Export) B.V.

Unit in flower bulb packaging

Frylink supplied the flower bulb packaging to two supermarket chains in Switzerland. Because these chains have merged, there was no longer a unity in the presentation of the flower bulb packaging. After all, the packaging consisted of different designs and layouts. In response to this,...

Mathot Plants BV

Pot covers applied to target group

Mathot Plants is a specialist in the Hydrangea Paniculata (panicle hydrangea) and is one of the organizations in the Netherlands with the most varieties. Jesper Mathot came to Designstar with the question of how he could offer his products to the widest possible audience.